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FIFTYLAN USA & CA | 50嵐
FIFTYLAN’s brand is focused on bringing out the following: selection of raw material, tea-brewing process, precision and consistency, and friendly service.
- USA & CA Edition Sticker Pack
- Happy Year of the Snake Red Packget 2025
- Followers Pass IG Post
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NYC Edition Tote Bag
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序 | XU STUDIO
品牌创立于2023年四月，由对中西式甜点充满热枕的三位外籍女生创建。品牌蕴含的是一种充满探索的卓越，开启未知世界的独特态度。我们致力将“序”的初心融入进每一款甜品，以独特的创意塑造出其宗旨，让每位品味者都能感受到品牌的深度与趣味性。
The brand was established in April 2023 by three foreign girls who are passionate about both Western and Chinese desserts. The brand embodies an extraordinary exploration-driven excellence and a unique attitude of opening up unknown worlds. We are committed to integrating the original intention of "Xu" into every dessert, shaping its purpose with unique creativity, so that every taste bud can feel the depth and fun of the brand.
- Logo Signage/Icon Signage
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Business Card
- Cake Price Menu
- Photograph with Product
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BK Museum Rebrand
The Brooklyn Museum of art is inclusive to all genres of art. It is traditional and non-traditional in its exhibitions and its willingness to take risks. The rebrand project was to create an image that better fit the Brooklyn Museum of art to connect world cultures and ideas courageously to the public through the power of art.
- Logo Motion
- Ticket | Poster Design
- Exhibition Motion
- BM Brand Guidline
- Banner Design
- Merchandise Design
- Website Layout Design
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Type Design
Inspired by the core concept of the album Untitle by Sigur Ros, I developed a complete typeface system to enhance its visual identity and distinctiveness. At the same time, I extended this design language to the merchandise, aiming to reflect the album's essence through meticulous details and create a more immersive experience for the audience.
- A-Z Full alphabet
- Motion
- Poster
- Banner
- Vinyl Design